A snippet from my background – Over the last 12 years I have been getting more involved with web analytics and social media, SEO, SEM, and methods of measuring returnable results for business customers. I have a Master’s of Science degree in International Marketing Management (MSIMM) from Boston University and use this education to better address the needs of my global business customers.
I have worked as a digital art director/strategist for a Fortune 500 company headquartered in Scottsdale, AZ. My office was located in Massachusetts but my primary customers were located in Florida, Canada and the UK. Today, teamwork and collaboration are critical to the success of every project. I work hard to understand the needs of my customers and develop creative solutions to meet business objectives.
With a strong foundation in business, design, marketing, and IT, I understand the vision of big picture thinkers. On the creative side, I develop concepts and coordinate production for advertising and marketing materials such as videos, web, advertising, events, trade show graphics and new product launches. My strengths include concept development, brand management, graphic and web design, prepress, analytics, and production.
I had my own graphic design business for about ten years and have worked for regional and national companies in various creative positions. Check out the link below if you would like to see some of my advertising, print, or web work.
I would be happy to discuss with you the merits and shortcomings of social media, how to launch your products in foreign markets, strategies for international expansion, competitive analysis or how to interpret your web analytics to better understand customer behavior. Together, we can devise an innovative approach to reach your customers where they are, discover leads, and ensure measurable returns on your marketing investment.