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The .Gov surge in Social Media?

military social networkingToday I read an article in Federal Computing Week (Kenyon, 2010) discussing how many government agencies are reluctant to allow employees to use social networks at work. Many offices had strict policies banning the use of social media and were required to provide a strong business case explaining why departments needed Web 2.0 capabilities.

In late April, the Obama administration released social media guidelines that reverse previous regulations and now “require” government agencies to “justify why you can’t” use social media tools. A study conducted by research firm Market Connections examined how various organizations use social media tools relative to other sources of information and communication. The survey found that:

  • 91% number of major agencies supporting social media
  • 75% identified security as their key concern – federal agency community
  • 40% agency employees do not use social media
  • 25% federal decision-makers consider social media important

The study admits that the actual value of social media and its level of influence on federal agency decision makers has not been determined relative to other sources of information such as face-to-face meetings, webinars, conferences, trade shows, reading print articles or advertising.

So who or what is actually driving the recent surge and interest in the social media phenomenon?

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Kenyon, H. (2010). Government waking up to social media, survey finds. Federal Computer Week, Retrieved from http://fcw.com/Articles/2010/09/24/Study-Outlines-Government-Social-Media-Use.aspx?s=fcwdaily_270910&Page=1

Posted in Social Networks.

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